---
title: Eye Tracking Analysis and Packaging Design
description: Gain insight into how consumers make purchasing decisions is with eye tracking which can be in store when a consumer is looking at packaging.
---

[![CATALPHA](https://connect.catalpha.com/hs-fs/hubfs/images/Catalpha-Logo-purple-box-transparent.png?width=259&height=84&name=Catalpha-Logo-purple-box-transparent.png "CATALPHA")](https://catalpha.com/)

(888) 337-0066

# Download The Emotional Impact of Packaging Design: An Eye Tracking Analysis

By Ulrich Nikolaus and Denise Lipfen  
Leipzig University of Applied Sciences

100% Privacy

![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)