Drive Traffic, Generate Leads And Increase Revenue with Pay-Per-Click Advertising

Learn the fundamentals of how paid search works and how it differs from organic search.

If you understand the fundamentals of how paid search marketing works and how it differs from organic search, Pay-Per-Click advertising can be an integral part of a comprehensive inbound marketing strategy. You can use it to accomplish many of your inbound marketing goals.

This eBook will guide you to an understanding of:

• Paid vs. organic search
• How to use paid search
• How paid search works
• Paid search strategy
• Measuring with metrics